When we chose Mike Biviano to be our PGA Tour rep, we knew we were getting one of the most knowledgeable people in the industry. Hear his inside scoop on PGA players and their golf equipment.

We'd like to take a moment and thank the web nerds/friends at {e} house studio for their amazing work on our site. It would seem that others in the web community are taking notice as well. This last week, we were featured in the prestigious web gallery Unmatched Style.

This weekend, PURE Grips Pro Matt Jones brings his talent (and his PURE Grips) to the first tournament in the FedEx Cup.

The Pure team will be pretty busy this August with various demo days lined up across the country.

This week, PURE Grips' player Matt Jones is preparing for the last Major of the year- the PGA Championship at Whistling Straits.

This past weekend, PGA Golfer Matt Jones played the best game of his tour season, placing as the sole fifth at the John Deere Classic. This is his fourth top ten finish.

Mike and I are heading off to see the 2010 US Open Championship in Pebble Beach. We'll start off by watching the practice rounds on Wednesday as well as the morning tee times for Thursday and Friday. I have had the good fortune to attend some great golf events, but this will be my first Major. I was lucky enough to attend the Ryder Cup at Valhalla in 2008, but a US Open at Pebble might go to the top of the list for me.

Here at PURE Grips headquarters, we've been getting a lot of requests for a detailed look at our Tapeless Installation Process. We've put together an instructional video to walk you guys through the process step by step. The short video starring our founder, Wes Brasher, should be very helpful whether you’re installing grips with or without tape. We've also added the ten steps written out below. Let us know if you have any feedback!

We were recently featured in the June issue of PGA Magazine in the article "Focus On Grips." In the article, Scott Kramer interviews our own Wes Brasher, but he also provides his own assessment of our grips, "Feedback from customers reveals they're impressed with the grip quality and tackiness, as long as three months after they've bought the products."

The PURE Grips crew will be out at Boomerang Links in Greeley, CO this coming Friday, June 4th from 2pm to 5pm. We'll be giving away free sample golf grips and installing them for anyone who wants to re-grip their clubs. Our own Wes Brasher plays on this public course regularly and can't wait to get out there to meet some more avid golfers.