This is the fifth episode in my quest to build a golf brand, and to play 18 holes of golf under par. This edition is mostly a brand building journey, although we tried to mix in a little play as well. We played golf at Ballyowen Golf Club in New Jersey, an absolutely beautiful golf course. We spent an evening in NYC and then worked at the Birdies for Breast Cancer Charity Golf Classic at Liberty National Golf Club. Birdies for Breast Cancer is Cristie Kerr's foundation, she hosted the event and many of her fellow LPGA hotties turned up to support the cause. We enjoyed the sites at Ballyowen, in the Big Apple, and at Liberty National! Liberty National is hosting the Barclays in a couple of weeks, the first round of the PGA Tour Playoffs, The FedEx Cup. We had a great trip, enjoy the video. PS- Mikey, thanks for letting me win! Signed, PURE Grips Match Play Challenge Champion 2009 Wes Brasher

To see photos from the trip on Flickr, click here.