Pure Grips®

What’s more important, comfort or feeling the club head on impact?

January 03, 2012 | Tips | 2 Comments

 


Finding a balance between the health of your hands and a low score on your scorecard has been a constant battle for both expert and novice golfers throughout the years.

There are several benefits of being comfortable when you golf. Tearing up your hands can cause you to not be able to complete rounds. I know I've had to call a couple of matches early because of the blisters and torn skin on my hands. Believe me, you'll feel like a fool when you're sitting in a golf cart waiting to go back to the clubhouse with bandaged hands as you watch the rest of your group have fun. Having injured hands might also cause you to alter your swing mechanics. You might change the way you grip your club or rotate your hands to avoid further aggravating your injuries. Not having to worry about your hands on the course can be extremely good for your game. You'll be able to focus more on your next shot and the layout of the course, rather than worrying if you brought along enough liquid bandage.

However, there are many benefits to feeling the club head on impact too. Being able to feel how you strike the ball provides you with instant feedback that can help you adjust your swing and achieve better results. You'll know whether or not you hit the sweet spot on your club, or if you hit the ball with the heel or toe of the club. Being able to properly feel the club head on impact will also prevent you from gripping your clubs too tightly, which is a concern with softer grips. Chipping and playing out of hazards are generally shots that require a lot of feel as well, and so you'll appreciate the control you'll have with firmer grips. In general, the firmer your grip, the more control you'll have over your swing.

Really, the question you need to ask yourself is, "What type of golfer am I?" You should also understand that there is a time for each approach. Now that some golf grip companies offer air installation, it's easy to switch back and forth between soft and firm grips. If you feel that you've been treating your hands a little roughly on the course, switch to slightly softer, spongier grips. If you feel that you've been striking the ball well, but ended up hitting the fairway on the 16th hole when you were aiming for the 13th green and can't understand why, you might want to consider firmer grips. Always find the right grip for you. It'll make a huge difference when you're out on the course!
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Why air-installation may not work with other grips

December 30, 2011 | Tips | Be the first to comment on this article.

 

Air installation is an installation process that uses air pressure to attach a grip to the shaft of a golf club. Using glue or tape is now a thing of the past!

Pure, 100% rubber is optimal to use with air installation because it expands and contracts much more easily than other materials. Plastics and polymers can be too rigid to use with air installation, and some rubber blends and polymers can blister and inflate less evenly. One of the worst things you can do is have a grip that is improperly installed or is damaged when installed. Not only is it a waste of your time and effort, but it is a waste of your money as well. And if you unknowingly use an improperly installed grip out on the golf course, you will quickly find out that your round has been wasted as well. Air installation is easy, and as long as you know how to do it, it works perfectly every time.

The best part is that air installation takes only about three to five seconds per club and, outside of the installation gun, requires no additional materials for installation. Customizing your clubs with the grips you want is easy, quick and affordable. If you wanted to re-grip your clubs in the past, taking your clubs to a club manufacturer or to a professional shop was your most likely option. Having someone else re-grip your clubs might have taken a day or two and cost well over $100!

Now, with the power of air compression, you can change your golf grips whenever you need to. It's just as easy to remove old air-installed grips as it is to install them. Feel like you are not getting enough feedback when you are striking the ball? Are you looking for more control in your swing? Switch your grips to a  firmer set in a matter of minutes! Are you suffering from some hand pain or arthritis? Swap on some softer grips and dull those painful vibrations. Different levels of firmness, different materials and different sizes are all available and changeable at your whim! Because the grip is arguably the most important part of your golf club, it is important that you find and use the one that is best for you. Using air installation to install new grips is an easy way to make sure that your swing mechanics and your scores stay consistent.
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How to Eliminate Sore Hands With Your Golf Grip

December 21, 2011 | Tips | 2 Comments

 


Having a comfortable golf grip should always be a top priority when you are considering new grips for your clubs. While it is perhaps equally important to find grips that allow you to feel the impact of your shots, what good is receiving feedback on your shots and having maximum control throughout your swing if your hands are so sore and blistered that you can't grip the club?

Here's how you should basically be gripping your clubs:

1. Hold your club with your left hand. If you are left-handed, reverse all of these tips.
2. Try to hold your club with your fingers instead of in your palms.
3. Shift your hand so that your left thumb is pointed straight down the grip. Continue to hold the club.
4. Put your right hand on top of your left hand and hold the grip. Your left thumb should roughly be in the palm of your right hand.
5. The thumb and first finger of your right hand should be together in a sort of "V." This "V" should be pointed at your right shoulder.
6. Your right thumb should not be aligned with your left thumb. Instead, it should be slightly pointed towards your right shoulder.

This is one of the basic ways to grip a golf club and is only a rough guideline. You should work with a swing coach or experiment to find the grip that produces the best results for you. In addition to holding your grip with the proper technique, you need to be sure that your grips are made out of the material that suits you best and have the correct level of firmness. Finding the proper way to grip a club and having proper grips will prevent you from having sore hands, which can negatively impact your game.

Sore hands can prevent you from finishing a round, and they can also cause you to hit more errant shots and increase your score. Because they're the only part of your body that have direct influence over your club, it is very important to take care of your hands. If you are experiencing hand pain, try switching to a less-firm grip. Softer grips can dull vibrations that are known to cause sore hands. If you're using a cord grip, you probably want to switch away from them immediately. If you suffer from arthritis, using a soft rubber grip, and possibly a larger grip, can help ease the pain so that you can finish more rounds. If you think something in your swing is causing you pain, sometimes a swing doctor can identify problems that cause golfers to unnecessarily strain themselves. And as always, if you have what you think are serious or repeated injuries, consult a medical professional.
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KBS Shafts and PURE Team Up!

December 15, 2011 | News | 2 Comments

Hello PURE grippers, I hope this Holiday season finds you well and maybe enjoying the sun in a warm locale, or at least sneaking in some cold-weather golf in between snow storms. We are busy at PURE grips HQ putting the finishing touches on some new colors for our rubber assortment, and preparing for the start of 2012.   2011 was a banner year for us, but we are even more excited for 2012.   One of the major reasons we are excited for next year is the continuing development of partnerships with other golf companies with a similar vision and pursuit of excellence in  manufacturing golf equipment.   One of these partners we are very proud to associate with is KBS shafts.

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The Full Cord Golf Grip: What is it and Why Does it Hurt?

December 14, 2011 | Tips | 2 Comments

 

I'm sure you have seen or heard about them at some point. You might have even read a quote about them in one of the golfing magazines. A club manufacturer will come out and say that they have revolutionized the game of golf with full cord grips. A PGA professional will swear that their life and their play will never be the same because they switched to full cord grips. I've got one thing to say to you: Don't believe the hype.

Cord grips are usually made by weaving strands of cord throughout the basic material of the grip. Quite often, cord is wrapped and embedded in rubber for extra grip and traction. Full cord grips are usually grips that are composed completely of woven and wrapped cord.

While full cord grips are commonly known as "all-weather grips" and are lauded for their ability to wick moisture away from the surface of the grip and a golfer's hands, full cord grips can be detrimental to your game for many reasons. On a purely physical level, full cord grips can cause significant damage to your hands. Full cord grips are so rigid and abrasive that they will tear up your hands, even on the hand that you wear your glove! And even though full cord grips are referred to as "all-weather grips," you still have to take the normal precautions to care for them on the course when it is rainy. You will still have to wipe them down with a towel after every shot, and you will still have to use a golf bag cover or an umbrella to try to keep them as dry as possible. If you are still considering full cord grips because of their supposed ability to keep moisture away, I have to ask you: What's the point? Why bother?   The only reason cord grips exist is the lack of quality materials used in making non-cord grips!

Clearly, a better alternative is a supple, naturally tacky, moisture-resistant grip that is made out of 100% rubber. Our grips are molded in a way that gives the outer surface of the grips a skin that will prevent moisture from permeating the grips, making them easy to wipe dry in any weather.   PURE Grips are exceptionally durable, are exceedingly comfortable and also ensure that your hands do what they are supposed to throughout your swing. You will have much fewer shanks, slices and hooks, and at the end of the day, your hands will be in perfect condition. If you're looking for not only comfort but top levels of performance as well, PURE Grips are the way to go.
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