Pure Grips®

"I have to give the guys at PURE Grips credit. They developed a grip that feels great in my hands and maintains that feeling for a lot longer than other grips. These are the best grips I have found, and the installation process they have is really incredible."

Mike Swartz

Former member of the PGA Tour and Head Golf Professional at Encanto Golf Course in Phoenix

For the PURE love of the game

As passionate golfers, we're always trying to improve our game. That's why the founders of PURE Grips came together in the first place - to give all golfers one more way to find an edge. Our consistently tacky, all-weather line of grips are the first to combine everything golfers and pro shops want in a grip: superior feel and comfort, exceptional durability and easy installation, all at a great value.

We know smart change can make a big difference in the quality and consistency of our shots. A better grip is one of those smart changes. We're glad to be able to help our fellow golfers hit more of the pure shots we all love.

Latest From the Blog

The Real Scoop on PGA Tour Pros

In his fourteen years as a PGA Tour rep, Mike Biviano has met a lot of golfers and seen many of them in moments and situations never caught on camera. We asked Mike to share some stories and let us know what these guys we follow on TV are really like.

full story

The Hackers Paradise Review: “A Solution For Golfers”

Recently, The Hackers Paradise magazine featured Pure Grips as: "A Solution For Golfers." They reviewed the "necessary evil" every golfer must face, the dreaded re-grip. The thought is that most golfers don't replace their grips quite as often as they should whether they take on the task themselves or leave it up to the pros.

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Better Equipment Makes Better Golfers

In our recent conversation with PURE Grips PGA Tour rep Mike Biviano, we asked him to describe the ways he's seen technological innovations impact the game of golf. As someone who’s been in the golf equipment industry for nearly thirty years, Mike had some highly educated thoughts.

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Who We Are

The PURE Grips Team

  • Wes Brasher

    Founder & CEO

  • Jim Curry

    Founder

  • Janet Curry

    Founder

  • Burt Rogers

    VP of Manufacturing

  • Mike Smith

    Founder

  • Wendy Osmundson

    Director of Operations

  • Darin Osmundson

    Field Sales and Marketing Manager

  • Stephanie Nixon

    2nd Shift Production Supervisor

  • Dawn Hudson

    1st Shift Production Supervisor

  • E. Sunny Thompson

    Office Manager

Advisory Board

At PURE Grips, we've assembled a board of industry professionals to help guide us in our decisions and provide expert knowledge on golf from a wide range of perspectives. Our advisory board includes:

  • Michael Biviano

    PGA Tour Rep

  • Tracy Richardson

    Director of Planned Giving at the UW Foundation

  • David Yates

    President of Gaylord Sports Management