Here at PURE Grips headquarters, we've been getting a lot of requests for a detailed look at our Tapeless Installation Process. We've put together an instructional video to walk you guys through the process step by step. The short video starring our founder, Wes Brasher, should be very helpful whether you’re installing grips with or without tape. We've also added the ten steps written out below. Let us know if you have any feedback!

We continue to be humbled this week at the 2010 PGA Merchandise Show. Jay Coffin, the Editorial Director of The Golf Channel was kind enough to do a great write up today on Pure's success at the show titled "Pure Grips create real buzz".  We were complimented for our grips using "a water resistant blend of rubber that dries quickly yet remains tacky in wet conditions".  We've been getting a lot of positive feedback at the show as more people take notice of our unique golf grip installation technique- which we affectionately refer to as Tapeless Installation. The article happily reported that "An entire set of clubs can be re-gripped within 15 minutes." Thanks again for the article and to everyone for their support this year at the PGA Show!

Pure Grips was featured in an article yesterday by Golf.com's Gary Van Sickle. After seeing our product at the 2010 PGA Merchandise Show, he kindly wrote in his article, "Grip it and play it: Pure grips," that they were the biggest innovation he's seen thus far. He is quite impressed with our innovative Tapeless Installation, boasting about its speed and no muss-no-fuss installation of our golf grips.  Our line of grips were praised as being "excellent and tacky".

Gary pointed out that "It's going to be a great incentive for club pros to stock Pure grips because they'll be able to change them so quickly." Well, we have to agree! If you're interested in finding out more information on becoming a dealer of our golf grips, please visit our Become a Dealer page. Thanks again to Golf.com for the great article!

As golf season ends in Colorado and begins in Phoenix, I am feeling reflective about the Summer that has passed. This was an amazing first few months of a new job, and I can honestly say that I am having an amazing time. Being in the golf industry and having golf for a backdrop for a job is amazing, and it certainly makes all of the long hours and relentless hard work much easier to endure. What really makes it all worth whole is hearing someone say how much they like our all-weather golf grips. Or how much they appreciate our golf grip installation tools. After a frenetic 5 months of Summer and Fall I am really pleased with how impressive I have found our products to be. I realize that I have not really done much to explain our products in this blog, so I thought I would take a moment to explain what PURE Grips all-weather golf grips and golf grip installation tools are all about.

We are excited to announce the release of our PURE Midsize Wrap and PURE Soft Wrap.

PURE Midsize Wrap

A midsized, classically perforated wrap offering medium firmness and moderate shock absorption. Read more

PURE Soft Wrap

A softer, lightly perforated wrap providing maximum shock absorption and optimal comfort. Read more

Don't forget our special offer

For a limited time only, receive 1/2 off a set of 13 grips with the purchase of the air gun and attachment. Order now