In his fourteen years as a PGA Tour rep, Mike Biviano has met a lot of golfers and seen many of them in moments and situations never caught on camera. We asked Mike to share some stories and let us know what these guys we follow on TV are really like.

Recently, The Hackers Paradise magazine featured Pure Grips as: "A Solution For Golfers." They reviewed the "necessary evil" every golfer must face, the dreaded re-grip. The thought is that most golfers don't replace their grips quite as often as they should whether they take on the task themselves or leave it up to the pros.

In our recent conversation with PURE Grips PGA Tour rep Mike Biviano, we asked him to describe the ways he's seen technological innovations impact the game of golf. As someone who’s been in the golf equipment industry for nearly thirty years, Mike had some highly educated thoughts.

When we chose Mike Biviano to be our PGA Tour rep, we knew we were getting one of the most knowledgeable people in the industry. Hear his inside scoop on PGA players and their golf equipment.

We'd like to take a moment and thank the web nerds/friends at {e} house studio for their amazing work on our site. It would seem that others in the web community are taking notice as well. This last week, we were featured in the prestigious web gallery Unmatched Style.

This weekend, PURE Grips Pro Matt Jones brings his talent (and his PURE Grips) to the first tournament in the FedEx Cup.

The Pure team will be pretty busy this August with various demo days lined up across the country.

This week, PURE Grips' player Matt Jones is preparing for the last Major of the year- the PGA Championship at Whistling Straits.

This past weekend, PGA Golfer Matt Jones played the best game of his tour season, placing as the sole fifth at the John Deere Classic. This is his fourth top ten finish.

Mike and I are heading off to see the 2010 US Open Championship in Pebble Beach. We'll start off by watching the practice rounds on Wednesday as well as the morning tee times for Thursday and Friday. I have had the good fortune to attend some great golf events, but this will be my first Major. I was lucky enough to attend the Ryder Cup at Valhalla in 2008, but a US Open at Pebble might go to the top of the list for me.